Getting UGC made is the fastest way for many brands to obtain authentic videos. No studio, no film crew, just a creator using your product and talking about it like a real customer would. This authenticity makes UGC so powerful in ads, on your product page, and on social media. If you're looking to get UGC made, this guide will help you understand the process.
But how do you go about it? Where do you find the right creator, what do you include in your briefing, and what should you look for when the video arrives? This step-by-step guide explains how it works, from your initial idea to a video you can use immediately.
TL;DR
- Getting UGC made is fastest through a platform: you choose a creator, order a package, and pay securely upfront, without separate contracts.
- First, determine your goal and channel, as a video for a TikTok ad requires a different approach than a video for your product page.
- On UGC.NL, you can choose a creator via Find Creators or post a job and receive proposals from creators that fit your campaign.
- After delivery, you have 72 hours to accept, request a revision, or reject, and upon approval, you gain the rights to the content.
What Does It Mean to Get UGC Made?
UGC stands for user-generated content: content that looks like it was made by an ordinary user. As a brand, you often have this content made by a creator. The creator makes the video on your behalf, and you use it on your own channels and in your ads.
The difference with influencer marketing is crucial. With an influencer, you mainly pay for reach: the influencer posts on their own account. With UGC, you pay for the content itself. You decide where the video runs and how often, and you can endlessly test it in your campaigns.
Therefore, the number of followers a creator has is not as important with UGC. What matters is whether the creator can credibly showcase your product and if they fit your target audience.
Three Ways to Get UGC Made
You can purchase UGC in various ways. Each route has its own pros and cons. Choose based on your budget, time, and how much control you want to maintain.
Route | Advantage | Disadvantage |
|---|---|---|
Approach creators directly | Direct agreements | Time-consuming and no payment guarantee |
Agency | Fully outsourced | High costs and less control |
Platform | Choose yourself, secure payment | You write the briefing yourself |
For most webshops and brands, a platform is the logical middle ground. You choose from a wide range of creators, see upfront what a package costs, and pay through the platform. The money is held in escrow until the assignment is completed.
On UGC.NL, you create an account for free and pay per assignment, without a subscription. You pay the package price set by the creator and see it upfront. Packages start at €59.
Step 1: Determine Your Goal and Channel
Don't start with the creator, but with your goal. Do you want to increase sales through ads, build trust on your product page, or launch a new product? The goal determines what kind of video you need.
Then choose the channel. An ad on TikTok or Instagram requires a vertical video of 15 to 30 seconds with a strong opening. A video on your product page can be calmer and longer, providing more explanation. For your website or YouTube, you often choose a horizontal format.
Also consider how many variations you want to test. Advertisers benefit more from multiple hooks on the same video than from one perfect video. A hook is the opening of the video. With three different openings, you quickly see which works best.
Example
an online skincare store wants to sell a new serum via Instagram. The goal is sales, the channel is Reels, so the video will be vertical, 30 seconds, with three hooks: a problem, a result, and a personal experience.
Step 2: Choose the Creator to Get Your UGC Made
On the Find Creators page, you'll see over 3,000 creators. Use the filters to search by language, country, age, gender, rank, price, and niche. This way, you quickly find creators who match your target audience, whether you're looking for a Dutch mother in her thirties or a German athlete in their twenties.
Then review the portfolio. The highlight video shows what a creator does best. Pay attention to the first few seconds, the lighting, the sound, and how naturally the creator speaks. Does the style fit your brand?
Also, look at performance. For each creator, you can see reviews, rank, the percentage of assignments delivered on time, and response time. If the creator has linked ad results, you can also see how ads with their content perform. This is valuable information if you want UGC videos made for ads.
Still unsure? Ask the creator a question in the chat. You can also request a custom package if you need more videos, hooks, or a different delivery time.
No Time to Search? Post a Job
Prefer to have creators come to you? Then post a job. Describe your campaign, your product, and the creator you're looking for. The platform translates your wishes into the right characteristics, and creators who match get notified.
Creators respond with a personal pitch and a price proposal. Often, you'll receive the first proposals within 24 hours. Compare them side by side and choose who gets the assignment.
A job post works especially well if you're looking for a specific target audience or want to see what prices creators charge for your assignment. Include your briefing in the job post so creators know exactly what they're responding to.
Step 3: Order and Submit Your Briefing and Product
Once you've chosen a creator, order a package and pay through the platform, using methods like iDEAL | Wero, PayPal, or credit card. You'll automatically receive an invoice via email.
Next, fill in your briefing in the order. Describe what the product does, who it's for, and what you want the viewer to feel or do. Also, specify what must be shown and what you don't want to see. The clearer your briefing, the fewer revisions you'll need.
If it's a physical product, send it to the creator as soon as possible and indicate whether they can keep it. The delivery time starts once the creator confirms receipt. For a digital product, like an app, the deadline starts immediately after payment.
Tip
include a link to a video you like in your briefing. An example often says more than a lengthy description.
Step 4: Evaluate the Delivery
The creator delivers the videos in the order. You first view them with a watermark. From that moment, you have 72 hours to accept, request a revision, or reject the delivery.
If the video is almost right, request a revision and specify exactly what needs to change. The number of revisions you have is stated in the package. If the content clearly doesn't meet the agreements, reject the delivery. You'll get your money back, excluding service fees, within 14 business days.
If you accept the video, or let the 72 hours pass, the assignment is completed. You download the files without a watermark, and upon approval, UGC.NL transfers the rights to the content to you. How long and on which channels you use the video is agreed upon in the chat beforehand.
How Much Does It Cost to Get UGC Made?
The price depends on the creator and what you order. Each creator offers three packages: Basic, Standard, and Premium. For each package, you see the length of the videos, the number of videos and hooks, the delivery time, the number of revisions, and any extras like editing, voice-over, subtitles, or raw content.
Prices exclude VAT, and you always see the total amount before you pay. The platform handles payment, chat agreements, delivery, and refunds if you rightfully reject a delivery. Enter a discount code at checkout.
Keep costs per video low by ordering multiple hooks instead of multiple complete videos, and by choosing a delivery time that fits your schedule. Fast delivery often costs more with many creators.
Common Mistakes When Getting UGC Made
The first mistake is choosing a creator based on appearance or followers instead of fit. A creator who truly matches your target audience makes a more credible video, even if they have fewer followers.
The second mistake is a vague briefing. 'Make something fun with our product' rarely results in what you had in mind. Provide direction: the goal, the main message, and what should be shown.
The third mistake is not testing enough. Don't make just one video and draw your conclusion. Order multiple hooks or formats, place them side by side in your ads, and build on what works.
Finally, keep all agreements and payments on the platform. This ensures your money, rights, and delivery, and you're not alone if a problem arises.
Start with Your First Video
Browse creators on Find Creators and order your first UGC video from €59. Find Creators
Frequently asked questions
It depends on the delivery time in the package: 1–2, 3–5, 6–8, or 9–12 days. For a digital product, the deadline starts immediately after payment. For a physical product, it starts once the creator confirms receipt. A job post often yields the first proposals within 24 hours.
You pay the package price set by the creator, starting at €59 excluding VAT. There is no subscription, and an account is free. The exact price is shown upfront in the Basic, Standard, and Premium packages of each creator, so you always know where you stand.
Yes. After approving the assignment, UGC.NL transfers the rights to the content to you. How long and on which channels you use the videos is agreed upon in the chat with the creator. This allows you to use them in ads, on social media, and on your website.
After delivery, you have 72 hours to accept, request a revision, or reject. If the video is almost right, request a revision. If the content clearly doesn't meet the agreements, reject it and get your money back, excluding service fees, within 14 business days.
You can find creators who make content in Dutch, Flemish, French, German, English, Italian, Spanish, Arabic, Turkish, and Polish, among others. Filter on Find Creators by language and country, so your videos perfectly match the market and audience you're advertising to.