UGC.NL helped Aestheticwolf deploy performance-oriented UGC for fashion drops at scale, resulting in faster sell-outs, higher conversions, and €7.10 cost per purchase via Meta and TikTok.
23x return on ad spend with UGC.NL
80% of the stock sold within 48 hours
“During our drops, UGC was key. The content felt exclusive, but not commercial, which led to quick sales.”
Aestheticwolf releases sports bras in limited drops. Founder Ravi did not want to announce a drop with a static product photo. He wanted unboxing, try-on and movement, plus the sense that stock is running out.
In a drop someone decides in the feed within seconds. A catalogue image does not explain that urgency. A creator unboxing, trying on and showing the bra in a squat or jump does.
Sportswear drops live on speed. If the content arrives late, the stock is gone or the attention has moved on. Ravi needed videos that could go live around the drop, without a long production.
Through UGC.NL creators filmed the unboxing, the fit and how the bra moves in squats and jumps. They named the scarcity and that it was a limited drop, without turning it into a studio commercial.
The formats were social-first and ad-ready. During peak traffic Aestheticwolf could add videos without scheduling its own crew.
Selection was about creators who can show a sports bra in motion and announce a drop credibly.
The creators he chose:
Filmed unboxing and try-on in their own space
Showed fit, support and movement in squats and jumps
Named the scarcity and the limited drop clearly
Through UGC.NL Aestheticwolf could put these creators to work quickly, without delay around production or planning.
Exceptional performance during drops.
The UGC campaigns achieved a ROAS of 23x, while cost per purchase came to €7.10.
Fast sell-through.
Social-first formats, product demos and visible scarcity sold 80% of stock within 48 hours.
Scale during peak moments.
Content could go live around the drop and was scaled during peak traffic.
A fixed drop strategy.
UGC through UGC.NL is a fixed part of Aestheticwolf's drops, for limited releases and repeat purchases.
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