17X RETURN ON ADSPEND
Kiddobrush
Family & KidsUGC.NL helped LittleBloom with the scalable deployment of performance-driven UGC for family & kids, resulting in lower costs per order and 2.3x more repeat purchases via Meta and TikTok.
Platforms:
Family & Kids
Love By Lily
UGC.NL helped Love By Lily with scaling performance-oriented UGC for family & kids, resulting in lower cost per order and 2.3x more repeat purchases through Meta and TikTok.
17X
17x return on ad spend with UGC.NL
2.3x more repeat purchases with UGC.NL
2,3X
Platforms:
“UGC showed real families using our products. That gave parents confidence and resulted in many more purchases.”
This creator video in action
Love By Lily makes soft baby blankets. Founder Olivia did not want to show them as a product shot. She wanted naps, feeding and cuddling: moments where a parent sees how soft and calm the blanket sits in a family.
A baby blanket is bought on trust. On TikTok and Meta that works when another parent shows the use, not when a studio isolates the product.
IMPLEMENTATION
Trust and recognition through real family moments
Parents want to see softness, safety and calm before they order. A styled photo shows the fabric, but not the moment. Olivia wanted content from real families.
Through UGC.NL creators filmed naps, feeding and cuddling. They said why they chose Love By Lily and showed the quality and softness without a sales pitch.
The videos arrived ad-ready. Love By Lily could put them live immediately and keep adding them as more parents showed the blanket in their routine.
TARGETED CREATOR SELECTION
Selection was about parents who can show the blanket in real family moments.
The creators she chose:
Filmed naps, feeding and cuddling
Said why they chose Love By Lily
Showed softness and calm in a natural way
Through UGC.NL Love By Lily could use these creators without extra production or coordination.
POSITIVE RESULTS
Lower costs, more repeat purchases, and scalable growth
Strong performance improvement.
The UGC campaigns achieved a ROAS of 17x, while cost per order fell to €8.10.
More repeat purchases.
Because parents saw familiar situations, repeat purchases rose 2.3x within 60 days.
Fast optimisation.
Ads could go live immediately and were easy to replace, so creatives kept improving.
Consistent quality at volume.
UGC through UGC.NL is a stable base in Love By Lily's paid social, across multiple campaigns.
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