ProFPS

ProFPS makes finger sleeves for mobile gamers. Founder Lucas did not want to explain what a sleeve is with a product shot. He wanted clips where someone shows why grip matters when fingers sweat and precision counts.

A new user only activates once they understand how and why to use the sleeves. On TikTok and Meta that explanation has to land in the first seconds, or someone scrolls on.

IMPLEMENTATION

Onboarding-UGC that accelerates activation among mobile gamers

Gaming accessories stay abstract until you see them in a match. Lucas wanted onboarding content: short clips that show grip, sweaty fingers and precision, without a long production.

Through UGC.NL creators filmed how they put the sleeves on and use them while playing. Briefs asked for a simple explanation, so a viewer immediately knew what to do.

The videos were ad-ready. ProFPS could use them in the first week after install, when activation matters most.

TARGETED CREATOR SELECTION

Selection was about gamers who use finger sleeves themselves and can explain that calmly.

The creators he chose:

• Showed grip, sweaty fingers and precision in game

• Showed how to put the sleeves on and use them

• Explained the use simply

Through UGC.NL ProFPS could use these creators at scale, without extra production work or delay.

POSITIVE RESULTS

Lower costs, faster activation, and scalable growth

Strong performance improvement.
The UGC campaigns achieved a ROAS of 16x, while cost per activated user fell to €9.20.

Faster activation.
Because gamers immediately understood how and why to use the finger sleeves, activation was 2.6x faster in the first week.

Data-led optimisation.
Ads were optimised on activation and usage data, so onboarding kept improving.

A fixed growth approach.
UGC through UGC.NL is a fixed part of ProFPS paid social, focused on onboarding content.