18X RETURN ON ADSPEND
Just Russel
Pets“UGC showed how our food became part of the daily lives of pets, resulting in more subscriptions and more loyal customers.”
Platforms:
Pets
Slurp
UGC.NL helped Slurp with scalable deployment of performance-oriented UGC for pets, resulting in lower cost per acquisition and 3.0x higher engagement via Meta and TikTok.
16X
16x return on ad spend with UGC.NL
3.0x higher engagement with UGC.NL
3,0X
Platforms:
“Our ads finally felt like real pet videos. That led to more attention and better conversions.”
This creator video in action
Slurp makes toys and accessories for dogs. Founder Bella did not want a static product photo. She wanted short clips of dogs playing, reacting and clearly enjoying themselves.
In the feed a play clip feels like entertainment. An ad photo of a toy disappears. A dog going for it keeps someone watching.
IMPLEMENTATION
Entertainment-driven UGC that stands out in the feed
You sell a toy through the reaction, not the packaging. Bella wanted energetic clips that feel more like entertainment than an ad.
Through UGC.NL creators filmed play: dogs discovering a new product and reacting with enthusiasm. The products showed up in the game, not in an explanation.
With several creators and formats running side by side, Slurp could see which clips drew the most fun and interaction.
TARGETED CREATOR SELECTION
Selection was about owners who can film play that is fun to watch and share.
The creators she chose:
Captured play with their dog
Filmed the dog's reaction and enthusiasm
Showed the product in play, not as an ad
Through UGC.NL Slurp could use these creators at scale, without extra production complexity.
POSITIVE RESULTS
Lower costs, higher engagement, and scalable growth
Strong performance improvement.
The UGC campaigns achieved a ROAS of 16x, while cost per purchase fell to €7.80.
Higher engagement.
Playful, recognisable content lifted ad engagement 3.0x.
Fast optimisation.
Ads could go live immediately and were replaced quickly, so creatives kept improving.
A fixed content approach.
UGC through UGC.NL is a fixed part of Slurp's content, focused on engagement and new product lines.
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