23X RETURN ON AD SPEND
Aestheticwolf
FashionUGC.NL helped Aestheticwolf deploy performance-oriented UGC for fashion drops at scale, resulting in faster sell-outs, higher conversions, and €7.10 cost per purchase via Meta and TikTok.
Platforms:
Fashion
Ateljee
UGC.NL helped Ateljee with scalable deployment of performance-oriented UGC for fashion, resulting in stable performance at scale, lower creative costs, and €9.40 cost per purchase via Meta and TikTok.
17X
17x return on ad spend with UGC.NL
42% lower creative production costs with UGC.NL
42%
Platforms:
“With UGC, we could continuously test new creatives without having to shoot again and again. That provided peace of mind and better results.”
This creator video in action
Ateljee makes timeless clothing for women. Founder Noor did not want a campaign that ended after one shoot. She wanted a stream of new images: outfit combinations, styling and how a piece actually falls.
On TikTok and Meta a fashion ad wears out fast. The same studio photo stays up while the feed asks for something new. A creator showing an outfit in her own day supplies that change.
IMPLEMENTATION
Always-on UGC for scalable fashion campaigns
Fixed shoots produce beautiful images, but they are expensive and they run out. Ateljee was dealing with creative fatigue: the same creatives ran too long. Noor wanted always-on content she could keep adding to.
Through UGC.NL creators filmed combinations, styling tips and fit checks. Not a lookbook against a white wall, but clothing the way someone puts it on and wears it. The content stayed recognisable and the team could test variants side by side.
The videos arrived ad-ready. A new outfit did not have to go through its own shoot first. What wore out was replaced. What kept performing got more room.
TARGETED CREATOR SELECTION
Selection was about women who style timeless clothing credibly, not about a large following.
The creators she chose:
Showed outfit combinations in their own day
Shared styling tips and fit checks
Highlighted fabric and details naturally
Through UGC.NL Ateljee could use these creators at scale, without shooting again for every new creative.
POSITIVE RESULTS
Lower costs, stable performance, and scalable growth
Consistent performance at scale.
The UGC campaigns achieved a ROAS of 17x, while cost per purchase came to €9.40.
Lower creative costs.
Replacing traditional shoots with UGC cut creative production costs by 42%, without giving up performance.
Always-on optimisation.
Ads could go live immediately and were replaced by new variants, so the feed kept a stream of fresh creatives.
Lasting scalability.
UGC through UGC.NL is the creative engine in Ateljee's paid social: timeless clothing, new angles, without the cost of a fixed shoot.
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