Infinity Console

Infinity Console is a console for people who want to play without fuss. Founder Thomas did not want to explain that with technical specs. He wanted clips of casual gamers showing how simple it is, in plain language, with a bit of nostalgia.

On TikTok and Meta someone drops off if a console looks complicated. A creator who just plays and explains what it is removes that doubt before someone reaches the product page.

IMPLEMENTATION

Understandable UGC conveying nostalgia and ease of use

A console is a bigger purchase. People want to see what it is and how it works first. Thomas wanted UGC that carries nostalgia and ease of use, without technical overload.

Through UGC.NL creators filmed play moments and explained in simple sentences how Infinity Console works. Not a demo script, but someone playing and saying what to expect.

The videos were ad-ready. Visitors already had a more realistic picture in the feed, before they opened the product page.

TARGETED CREATOR SELECTION

Selection was about casual gamers who can explain calmly, without making it technical.

The creators he chose:

• Filmed play clips instead of a spec explanation

• Said what the console is in plain language

• Showed nostalgia and ease of use without technical overload

Through UGC.NL Infinity Console could use these creators at scale, without extra production work or delay.

POSITIVE RESULTS

Lower costs, higher conversion, and scalable growth

Strong performance improvement.
The UGC campaigns achieved a ROAS of 11x, while cost per purchase fell to €18.40.

More qualified buyers.
Because people understood sooner what Infinity Console is and how it is used, product-page conversion rose 2.1x within 30 days.

Better expectations up front.
The videos gave a more realistic picture, with less doubt and stronger purchase intent.

A fixed acquisition approach.
UGC through UGC.NL is a fixed part of Infinity Console's acquisition, with consistent performance across campaigns.