Tinytodd

Tinytodd makes care products for babies and young children, including itch cream and oat cream. Founder Sofia did not want a brand video. She wanted real care moments, told by parents, without exaggerated claims.

You buy skincare for a child on trust. On TikTok and Meta a recommendation from another parent feels different from a commercial film.

IMPLEMENTATION

Building trust with authentic UGC for parents

Parents want to see how a cream is used on dry or sensitive skin, and why someone trusts the product. Sofia wanted calm routines, not promises the product story does not make.

Through UGC.NL creators showed how they use itch cream and oat cream in their care routine. They shared their experience honestly and kept the tone warm.

Several creators in the same calm format let Tinytodd test which video built the most trust with parents who did not know the brand yet.

TARGETED CREATOR SELECTION

Selection was about parents who show products in a real care routine.

The creators she chose:

• Used itch cream and oat cream in real care moments

• Explained why they trust the product for their child

• Shared their experience without exaggerated claims

Through UGC.NL Tinytodd could use these creators quickly, without extra production or coordination.

POSITIVE RESULTS

Higher conversion, more trust, and scalable growth

Strong performance improvement.
The UGC campaigns achieved a ROAS of 18x, while cost per order came to €7.60.

More trust with new parents.
Because the content felt like a recommendation from other parents, engagement with cold audiences rose 2.5x.

Fast go-live.
Ads could go live immediately and were easy to scale.

Consistent quality at volume.
UGC through UGC.NL is a stable base in Tinytodd's paid social, across multiple campaigns.