Bolder Loft

Bolder Loft designs furniture, mirrors and home accessories for people who care about modern design and quality. The brand is about how a product sits in a home: the light, the wall, the rest of the room. Founder Elsa did not want to recreate that feeling in a studio. She wanted to show it where it happens, in real homes.

On TikTok and Meta that customer journey starts in the feed. Someone scrolls, sees an interior that feels familiar, and understands within a few seconds how a mirror or a piece of furniture fits a room. A catalogue photo struggles to capture that moment. It takes video in which scale, atmosphere and use are visible at the same time.

IMPLEMENTATION

Realistic UGC that combines design and context

Studio shoots are expensive and slow. They can make a product look good, but they rarely show how it is used day to day, or how large it actually feels in a room. For Bolder Loft that was the difference between an ad that looks polished and an ad that makes someone add the product to their cart.

Elsa was not looking for a one-off shoot. She needed a way to keep testing new angles in paid social. Producing every variation from scratch would have taken the speed out of advertising. The videos had to be ad-ready: ready to go live, without the team still having to edit them.

Through UGC.NL, creators filmed the furniture, mirrors and home accessories in their own homes. Not a product shot against a white wall, but a real room. Scale, atmosphere and a sense of space became clear immediately. The team could put variations next to each other and see which setting, which moment of use and which opening seconds worked best on TikTok and Meta.

Targeted creator selection

Because Bolder Loft is about modern design and quality, selection was not about a large following. Elsa looked for creators who can show a home the way a customer actually experiences it: calm, familiar, and attentive to how a product changes a room.

The creators she chose:

• filmed the products in their own interiors

• focused on lifestyle and a sense of space

• showed everyday moments of use, instead of a studio setup

Through UGC.NL, Bolder Loft could use those creators at scale. No separate contract for every video, no planning of an in-house crew, and no dependence on an expensive production for every new angle. The selection stayed tight, while the number of videos could grow with what the ads needed.

POSITIVE RESULTS

Higher engagement, more conversion, and lower costs

Strong performance improvement.
The campaigns showed that context sells. The UGC campaigns achieved a ROAS of 17x. Cost per new customer came to €2.90 (−50%).

More add-to-carts.
Thanks to the realistic product context, add-to-carts rose by 41% within one week. People saw the product in a home that looked like theirs, and moved to the cart faster.

Faster optimisation.
Because the videos arrived ad-ready, ads could go live without extra editing. A new angle did not have to pass through an in-house production round first. The team could test what worked faster, and stop what did not.

A lasting content approach.
UGC through UGC.NL is now a fixed part of Bolder Loft's paid social. Realistic product presentations, usable at scale on TikTok and Meta, without the logistics of running a studio.