Tochi

Tochi makes refillable candles and accessories. Emma did not want to explain that concept in a studio set. She wanted candles in real rooms, where someone shows how refilling works and why it lasts longer.

A candle is a longer decision than an impulse buy. On TikTok and Meta someone first has to see how it sits in a home and what the refill idea means.

IMPLEMENTATION

Realistic UGC for conscious interior choices

Product photos show the candle, but not the room, the refill or the idea behind reuse. Tochi needed content that shows this in an ordinary home, without exaggerated claims.

Through UGC.NL they worked with creators who filmed the candles in their own space. The videos showed the refill concept, the accessories and the reason to choose a candle you refill.

Because the decision takes longer, a series helped: first the atmosphere, then the refill, then why someone switches. Those videos arrived ad-ready.

TARGETED CREATOR SELECTION

Selection was about creators with a recognisable interior who can explain the refill concept calmly.

• Show the candle in a real room

• Show the refill concept and the accessories

• Explain why refilling lasts longer

Through UGC.NL Tochi could keep adding this explanation, suited to a purchase that needs more time.

POSITIVE RESULTS

Lower lead costs, better lead quality, and scalable growth

High ROAS.
The campaigns achieved a ROAS of 16x, at €14.50 per conversion.

More qualified leads.
Qualified leads rose 2.1x.

An explanation that fits a longer decision.
Viewers saw atmosphere and refilling before they considered an appointment or a purchase.

A fixed content line.
UGC through UGC.NL shows Tochi in real rooms: refillable, recognisable and ready for TikTok and Meta.