22X RETURN ON AD SPEND
Zennstore
BeautyUGC.NL helped Zennstore to deploy performance-oriented UGC scalably for beauty & self-care, resulting in lower advertising costs, more engagement, and a ROAS of 22 via Meta and TikTok.
Platforms:
Beauty
Sansbeauté
UGC.NL helped Sansbeaute with the scalable deployment of performance-driven UGC for beauty, resulting in lower cost per purchase and 2.7x more repeat purchases through Meta and TikTok.
21
21x return on ad spend with UGC.NL
2.7x more repeat purchases with UGC.NL
2.7
Platforms:
“UGC really made our products come to life. Customers saw how LunaSkin fits into their routine, which immediately led to more sales.”
This creator video in action
Sansbeauté makes a hairdryer and straightener in one tool. Founder Cindy did not want a polished campaign video. She wanted the routine from wet hair to the finished style: drying, styling, smoothness, volume and the time that saves.
On TikTok and Meta someone believes a styling result when they see it step by step. A studio film shows the tool. A creator shows what your hair does.
IMPLEMENTATION
Authentic UGC for daily hair styling routines
The tool has to be clear in use. Cindy wanted creators who film their own routine and name the result without making it bigger than what is visible.
Through UGC.NL creators showed how they dry and style with one tool. Smoothness, volume and time saved came out of that routine, not from a script detached from the hair.
Because the videos arrived ad-ready, Sansbeauté did not have to spend time on casting, coordination or contracts per video. New angles could go live immediately.
TARGETED CREATOR SELECTION
Selection was about creators who talk calmly and recognisably about their hair routine.
The creators she chose:
Showed their daily routine from wet hair to the finished style
Explained the hairdryer/straightener step by step
Named smoothness, volume and time saved from what was visible
Through UGC.NL Sansbeauté could use these creators quickly, without extra time on casting, coordination or contracts.
POSITIVE RESULTS
Lower costs, more repeat purchases, and scalable growth
Strong performance improvement.
The UGC campaigns resulted in a ROAS of 21x, while cost per purchase fell to €6.90.
More repeat purchases.
Because customers saw how Sansbeauté fits a daily routine, repeat purchases rose 2.7x within 30 days.
Fast testing.
Ads could go live without extra editing, so winning creatives were scaled quickly.
Consistent quality at volume.
UGC through UGC.NL is a stable base in Sansbeauté's paid social, across multiple campaigns.
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