Wellshine

Wellshine sells the Wellshine Hairstyler. Founder Isabelle did not want to show the tool in a polished demo. She wanted someone's own hair routine: before and after, straightening and volume, in plain language.

Cold audiences on TikTok and Meta do not know the tool yet. A creator doing her own hair makes that first impression personal instead of a product film.

IMPLEMENTATION

Authentic UGC that combines trust and performance

Hair styling is something you have to see happen. A product shot shows the styler, but not how hair changes. Isabelle wanted content that combines trust and performance, without friction in production.

Through UGC.NL creators filmed their own routine. They showed how they straighten and add volume, and shared the result calmly, as a personal experience.

The videos arrived ad-ready. Wellshine could put them live immediately and keep rotating them, especially toward people who did not know the brand yet.

TARGETED CREATOR SELECTION

Selection was about creators who can show their own hair routine credibly.

The creators she chose:

• Filmed their own hair routine

• Showed straightening and volume, with a before and after

• Told personal experiences calmly

Through UGC.NL Wellshine could use these creators quickly, without friction in production or coordination.

POSITIVE RESULTS

Higher engagement, stronger conversion, and scalable growth

Solid performance improvement.
The UGC campaigns achieved a ROAS of 19x, while cost per purchase came to €7.40.

Stronger brand engagement.
Because the content felt like a personal experience, ad engagement rose 2.2x, especially with cold audiences.

Fast optimisation.
Ads could go live immediately and were easy to replace, so creatives kept improving.

Consistent quality at volume.
UGC through UGC.NL is a stable base in Wellshine's paid social, across multiple campaigns.