Zennstore

Zennstore sells beauty and self-care products. Daryll did not want to push those into the feed as isolated product shots. He wanted videos that look like someone filmed them, with hooks and formats that hold on TikTok and Meta.

In those feeds the first second decides. A static shot of a bottle disappears. A creator showing how a product fits a routine gives someone a reason to keep watching.

IMPLEMENTATION

Performance-UGC that feels commercial without being commercial

Zennstore already had a dashboard with takeover credits, but the content still had to win attention. The focus was hooks, formats and a tone that fits beauty and self-care, without turning every video into a separate studio shoot.

Through UGC.NL they chose creators who showed products in their own routine. Briefs stayed close to the hooks and formats that already worked, so new videos could run in the same rhythm.

Because the videos arrived ad-ready, the team could switch hooks faster. What did not land was replaced. What did land got more budget.

Targeted creator selection

Selection was about creators who make beauty and self-care believable, not a face that only holds a product.

• Use products in their own routine

• Hooks and formats that fit the feed

• A natural tone, without a studio explanation

Through UGC.NL Zennstore could keep adding these videos from the dashboard, without restarting the creative process every time.

POSITIVE RESULTS

Lower costs, higher engagement, and scalable growth

High ROAS.
The UGC campaigns achieved a ROAS of 22x.

Lower media costs.
CPM fell by 50%, while comments rose 4.3x.

Faster testing.
New hooks and formats could go live without a new production for each variant.

A steady content stream.
UGC through UGC.NL feeds Zennstore's campaigns: recognisable beauty and self-care videos, a lower CPM and creators who draw comments.