BNfitness

BNfitness is a gym for serious athletes looking for personal coaching. Founder Bachduy did not want to explain that with a standard fitness ad. He wanted to show how people actually train at BNfitness.

On TikTok and Meta someone decides in the first seconds whether a gym feels right. A stock shot of a dumbbell does not do that. A video of someone training there does.

IMPLEMENTATION

Fast, credible UGC with real athletes

Polished fitness ads start to feel generic. They show an exercise, but not the atmosphere, the coaching, or the kind of athlete who trains at BNfitness. Bachduy wanted content that felt exclusive and trustworthy, without a long production.

Through UGC.NL they worked with creators who actually train at BNfitness. Briefs focused on real sessions, personal experience and a natural delivery, so the video matched the audience immediately.

The formats were ad-ready. The team did not have to edit before a campaign could start. New videos could go live almost straight away.

Targeted creator selection

Because BNfitness is for serious athletes and personal coaching, selection was about credibility in the gym, not about a large following.

• Train themselves

• Film in a realistic gym setting

• Share their own experience and motivation

Through UGC.NL, BNfitness could put these creators to work quickly, without a long production for every new video.

POSITIVE RESULTS

Quick launch, low costs, and strong performance

Strong performance improvement.
The UGC campaigns achieved a ROAS of 12x, while cost per view came to €0.01.

Very fast delivery.
The video was delivered within 2 days, so campaigns could go live almost immediately.

Efficient campaigns.
That fast production and the low cost let BNfitness test and optimise more often.

A lasting fitness approach.
UGC through UGC.NL is a fixed part of BNfitness marketing, focused on speed, credibility and creators who convert.