12X RETURN ON AD SPEND
BNfitness
FitnessUGC.NL helped BNfitness quickly deploy performance-driven UGC for fitness, resulting in a ROAS of 12, extremely low cost per view, and ads that were live within two days via paid social.
Platforms:
Fitness
Ultimate Gainz
UGC.NL helped Ultimate Gainz deploy performance-oriented UGC for fitness and coaching at scale, resulting in lower costs per intake request and 2.0x more booked coaching sessions via Meta and TikTok.
15X
15x return on ad spend with UGC.NL
2.0x more booked coaching programs with UGC.NL
2,0X
Platforms:
“UGC ensured that people got to know us as coaches before they got in touch. That made the step much smaller.”
This creator video in action
Ultimate Gainz makes activewear for women. Sanne did not want to summarise fit, support and comfort in a studio line. She wanted women to show that themselves during a workout.
Cold audiences on TikTok and Meta do not know the brand yet. A creator explaining how a piece fits and supports makes that first impression concrete.
IMPLEMENTATION
Human UGC that builds trust before the first purchase
The content had to show three things a product page leaves abstract: how it fits, how it supports and how comfortable it stays when you move. That only works when someone is wearing it.
Through UGC.NL they chose creators who filmed the clothing in their own training. Briefs asked for fit, support and comfort in plain language, aimed at people who do not know the brand yet.
The videos arrived ad-ready. New variants could be tested side by side without an extra shoot.
TARGETED CREATOR SELECTION
Selection was about women who actually wear the clothing and can explain the fit without a script.
Wear the clothing in their own training
Show fit, support and comfort
Speak clearly for a cold audience
Through UGC.NL Ultimate Gainz could keep adding this explanation, so campaigns did not stay stuck on one explainer.
POSITIVE RESULTS
Lower costs, more purchases, and scalable growth
High ROAS.
The campaigns achieved a ROAS of 15x, at €12.80 per conversion.
More purchases.
Purchases rose 2.0x.
Reach into cold audiences.
The videos explained fit and support to people who did not know the brand yet.
A scalable content line.
UGC through UGC.NL keeps Ultimate Gainz campaigns filled with workouts that show how the clothing works.
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