Euphoria

Euphoria makes activewear for women. Founder Victor did not want to show that clothing only on a model in a studio. He wanted to show how the fabric moves in a real workout, at home, in the gym or outside.

On TikTok and Meta someone buys activewear once they see how it fits and moves. A static lookbook photo does not prove the fit. A creator filming her routine does.

IMPLEMENTATION

Accessible UGC that motivates and converts

A lot of activewear ads show an outfit, but not the movement. For Euphoria the content had to show how the clothing moves, what a session looks like and why someone wears that set.

Through UGC.NL they worked with women who wore the clothing in their own workout. The videos put routine, movement, progress and the reason to choose Euphoria in one story.

The formats were ready for the feed. New workouts could be added without a new shoot for every set.

TARGETED CREATOR SELECTION

Selection was about women who actually train and can show the clothing in motion.

• Film their own workout routine

• Show how the clothing moves

• Mention progress and the reason for Euphoria

Through UGC.NL Euphoria could keep adding these videos, so campaigns did not stall on one studio image.

POSITIVE RESULTS

Lower costs, higher activation and scalable growth

High ROAS.
The campaigns achieved a ROAS of 20x, at €9.10 per purchase.

Stronger activation.
Activation rose 2.3x, because viewers saw the clothing in a real session.

More variety without new shoots.
New routines could go live without rebuilding the creative process.

A fixed content line.
UGC through UGC.NL shows Euphoria the way customers wear it: in motion, recognisable and ready for TikTok and Meta.