UGC.NL helped Kitchenbrothers with the scalable deployment of performance-oriented UGC for food & health, resulting in lower cost per order and 1.6x higher average order value via Meta and TikTok.
19x return on ad spend with UGC.NL
1.6x higher average order value with UGC.NL
“The UGC videos felt genuine and non-commercial. That led to more trust, higher orders, and better performance in our ads.”
Kitchenbrothers makes a hot-water dispenser. Founder Jasper did not want a commercial product video. He wanted the kitchen: matcha, tea, baby food and cooking, step by step, without exaggerated claims.
You buy a dispenser when you see which hassle it removes. On TikTok and Meta that is a cup of tea made immediately, or water dosed exactly, not a list of specifications.
The product solves a practical problem. Jasper wanted that problem on screen: hot water fast, without a kettle, for things people actually do.
Through UGC.NL creators filmed their kitchen routine. They showed how they make tea, dose water for baby food and cook, and mentioned ease, speed and precision without making it bigger than it is.
Several angles side by side showed which explanation made the use clearest.
Selection was about creators with a recognisable kitchen routine.
The creators he chose:
Showed their daily kitchen routine
Used the dispenser step by step
Mentioned matcha, tea, baby food and cooking, without exaggerated claims
Through UGC.NL Kitchenbrothers could use these creators at scale, without extra production pressure or complex shoots.
Strong performance improvement.
The UGC campaigns achieved a ROAS of 19x, while cost per order fell to €6.40.
Higher average order value.
Because people saw more clearly how and why the dispenser is used, average order value rose 1.6x.
Fast optimisation.
Ads could go live immediately and were optimised on purchase and viewing behaviour.
Consistent quality at scale.
UGC through UGC.NL is a stable base in Kitchenbrothers' paid social, across multiple campaigns.
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