UGC.NL helped Mash Superfood with the scalable deployment of performance-driven UGC for food & health, resulting in lower costs per purchase and 2.4x more repeat purchases via Meta and TikTok.
18x return on ad spend with UGC.NL
2.4x more repeat purchases with UGC.NL
“The UGC content felt real and reliable. Customers immediately understood what PureBite does for them, resulting in more purchases and returning customers.”
Mash Superfood is about matcha. Founder Nina did not want a brand ad. She wanted the first cup in the morning and a focus moment in the afternoon, including why someone prefers this to coffee.
You buy matcha again when it fits your day. On TikTok and Meta you see that when someone prepares it and says what it does for energy, focus or calm.
A bag of matcha says little until you see the preparation and the moment. Nina wanted clips that build trust and lead to a purchase, without an influencer process that is hard to scale.
Through UGC.NL creators filmed how they make matcha, explained the difference with coffee and shared their own experience: energy, focus, calm. The preparation stayed simple.
Several angles side by side showed which routine convinced new customers most.
Selection was about creators who show matcha in their morning or focus routine.
The creators she chose:
Shared their morning cup or an afternoon focus moment
Explained the preparation simply
Honestly named what it does: energy, focus or calm, compared with coffee
Through UGC.NL Mash Superfood could use these creators at scale, without depending on influencer collaborations that are hard to scale.
Strong performance improvement.
The UGC campaigns achieved a ROAS of 18x, while cost per purchase fell to €7.90.
More repeat purchases.
Because customers understood better how matcha fits their day, repeat purchases rose 2.4x within 30 days.
Fast testing and scale.
Ads could go live without extra editing, so successful creatives were scaled quickly.
Lasting customer value.
UGC through UGC.NL is a fixed part of Mash Superfood's paid social, focused on longer-term customer value.
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