UGC.NL helped MOOD deploy performance-oriented UGC for food & health in a scalable way, resulting in more subscriptions, lower cost per enrollment, and 1.9x higher customer lifetime value via Meta and TikTok.
21x return on ad spend with UGC.NL
1.9x higher customer lifetime value with UGC.NL
“Thanks to UGC, we were able to better show how VitaFuel fits into daily life. This resulted in more subscriptions and long-term customers.”
MOOD Sushi is in Westfield Mall. Founder Arjun did not want a classic food shot. He wanted to show how sushi fits a day: lunch while shopping, a meal after work or a regular weekend stop.
You pick a restaurant in a mall because it is easy and because you come back. On TikTok and Meta you see that in an order, a takeaway opening and the first bite, not in a styled plate.
The content had to show the ease and the reason to return, not only the food. Arjun wanted creators filming in and around Westfield.
Through UGC.NL they filmed ordering and eating, unboxing takeaway and a short reaction to the first bite. That made visible how MOOD fits a day.
Several formats side by side showed which clip built the most trust with people who did not know MOOD yet, and who came back after.
Selection was about creators for whom Westfield and a quick food stop are familiar.
The creators he chose:
Showed their routine in or around Westfield Mall
Showed MOOD as lunch, a meal after work or a weekend stop
Mentioned takeaway, the first bite and the ease
Through UGC.NL MOOD could use these creators at scale, without extra production work or delay.
Strong performance improvement.
The UGC campaigns achieved a ROAS of 21x, while cost per conversion fell to €11.30.
Higher customer lifetime value.
Because ease and regular meal moments became clear, customer lifetime value rose 1.9x.
Fast optimisation.
Content could go live inside running campaigns, so MOOD could iterate quickly.
Acquisition and repeat visits.
UGC through UGC.NL is a fixed part of MOOD Sushi's growth, focused on repeat visits.
UGC.NL helped Mash Superfood with the scalable deployment of performance-driven UGC for food & health, resulting in lower costs per purchase and 2.4x more repeat purchases via Meta and TikTok.
UGC.NL helped Kitchenbrothers with the scalable deployment of performance-oriented UGC for food & health, resulting in lower cost per order and 1.6x higher average order value via Meta and TikTok.
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